SAN FRANCISCO and LONDON (June 27, 2007) – SEGA of America, Inc. and SEGA Europe Ltd. today announced that Universe at War: Earth Assault for the PC and Xbox 360 video game and entertainment system will support Microsoft's Games for Windows – Live system, making it the first third-party title to support Games for Windows – Live and enable PC vs. Xbox 360 cross-platform gaming. Universe at War: Earth Assault is scheduled to ship for PC in North America and Europe this holiday 2007 and for the Xbox 360 in Q1 2008.

Universe at War: Earth Assault for the Xbox 360 will employ a control scheme built from the ground up to ensure smooth gameplay and ease of command for console gamers. To fully support fair and equal gameplay between PC and Xbox 360 gamers,

developer Petroglyph is working to implement a balanced gaming environment and multiple modes for PC vs. Xbox 360 multiplayer games ensuring the best possible experience for gamers on both platforms.

"Cross-platform play between PC and consoles has been a dream of gamers for many years," said Scott A. Steinberg, Vice President of Marketing, SEGA of America, Inc. "Now that dream has become reality. We are very excited that Universe at War: Earth Assault is at the fore front of supporting Microsoft's Games for Windows – Live initiative, bridging the PC and Xbox 360 gap."

Incorporating innovative multiplayer modes inspired by popular massively multiplayer online games and competitive online titles, Universe at War: Earth Assault for the PC and Xbox 360 will give players achievement points, rewards, and medals to encourage players to progress in the game. Players from around the world will battle in the persistent-style "Conquer the World" mode across the PC and Xbox 360 for ultimate faction supremacy in a virtual representation of Earth.

For more information on the game, please visit www.sega.com/universeatwar.

SEGA Europe and SEGA of America today announced the development of Universe at War: Earth Assault for the Xbox 360 video game and entertainment system from Microsoft. Developed by Petroglyph, this combat-intensive Real-Time-Strategy (RTS) game enlists players in an epic struggle to prevent total alien domination of planet Earth. Universe at War: Earth Assault for the Xbox 360 is scheduled to ship to retailers in North America and Europe in Q1 2008, and for PC in Autumn 2007.

Universe at War: Earth Assault for the Xbox 360 will employ a control scheme built from the ground up to ensure smooth gameplay and ease of command for console gamers. Great attention has been paid to implement a balanced gamescape for multiplayer games for console players. As in the PC version, weaponry and defenses can be modified in true real-time to take advantage of constantly shifting battlefield conditions. Fully customisable tech trees will allow players to control the development of technologies that they feel are key to victory.

"Universe at War: Earth Assault is poised to break new grounds in RTS gaming by entering the console arena," said Scott A. Steinberg, Vice President of Marketing, SEGA of America, Inc. "With a control scheme specifically designed with console gamers in mind, RTS gaming can now conquer the console frontier."

Incorporating innovative multiplayer modes inspired by popular massively multiplayer online games and competitive online playable titles, Universe at War: Earth Assault for the Xbox 360 will give players achievement points, rewards, and medals in a balanced environment to encourage players to progress in the game. Players from around the world will experience persistent-style online for ultimate faction supremacy across a virtual representation of the Earth.

Set in the near-future Universe at War: Earth Assault features multiple distinct factions that have traveled across the galaxy to wage epic warfare on Earth. With customisation options never seen before in the RTS genre, Universe at War: Earth Assault for the Xbox 360 will create an exceptional strategy game experience for console gamers. Deadly sci-fi weapons and alien powers will allow players to destroy cities and whole territories on a global scale. The persistent world of Universe at War: Earth.

WORLD DOMINATION AT STAKE AS SEGA ANNOUNCES UNIVERSE AT WAR: EARTH ASSAULT FOR THE PC

The Future of Earth Hangs in the Balance in the Next Epic Real-Time Strategy Game from Petroglyph, Makers of Star Wars: Empire at War

SAN FRANCISCO & LONDON (February 2, 2007) - SEGA® of America Inc. and SEGA® Europe Ltd. today announced the development of Universe at War: Earth Assault for the PC. Developed by Petroglyph, this combat-intensive real-time strategy (RTS) game enlists players in an epic struggle to prevent total alien domination of planet Earth. Universe at War: Earth Assault is scheduled to ship to retailers in North America and Europe in the Fall of 2007.

Universe at War: Earth Assault is set in the near-future when multiple factions from across the galaxy have come to Earth to wage epic warfare. Containing numerous features and customization options never-before-seen in the RTS genre, Universe at War: Earth Assault will create an exceptional strategy experience for single-player and especially multiplayer battles.

"Universe at War: Earth Assault will surpass the limits of what gamers expect to see in an RTS game," said Scott A. Steinberg, Vice President of Marketing, SEGA of America, Inc. "Petroglyph has a proven pedigree of critically acclaimed RTS title creation under its belt with team members that have worked on the original Command and Conquer and Command and Conquer: Red Alert. Universe at War: Earth Assault will be the culmination of years of development expertise in creating exciting and innovative RTS titles."

Universe at War: Earth Assault will employ a unique balance system called "Tactical Dynamics" that allows players to retrain and customize units in the midst of battle to better cope with enemy forces and tactical situations. Weaponry and defenses can be modified in true real-time to take advantage of constantly shifting battlefield conditions. Fully customizable tech trees will allow players to control the development of technologies that they deem key to victory.

Battles in Universe at War: Earth Assault will be large in scope and take place in malleable and deforming environments. Deadly sci-fi weapons and alien powers will allow players to destroy cities and whole territories on a global scale. Because the world of Universe at War: Earth Assault is persistent, players will be able to revisit previous battlegrounds to find them still smoldering in ruins.

Featuring innovative multiplayer modes inspired by popular massively multiplayer online games and competitive online playable titles, Universe at War: Earth Assault will give players achievements, rewards, and medals in a balanced environment to further encourage players to move forward in the game. Players from around the world will battle in persistent-style online campaigns for ultimate faction supremacy across a virtual representation of the Earth.

SEGA Partners with Petroglyph to Build Blockbuster RTS Franchise
Monday September 12, 9:01 am ET

SAN FRANCISCO & LONDON--(BUSINESS WIRE)--Sept. 12, 2005--SEGA of America, Inc. and SEGA, Europe Ltd. today announced a partnership with developer Petroglyph to create an original Real-Time Strategy (RTS) franchise for the PC. Most Petroglyph team members are former employees of Westwood Studios, where they worked on the company's titles including Blade Runner(TM), Eye of the Beholder(TM), Dune 2(TM) and the blockbuster EA franchise Command & Conquer(TM). The Las Vegas-based development team are presently completing the much-anticipated Star Wars®: Empire at War(TM).

Under the terms of the worldwide deal, Petroglyph will collaborate on creating a Modern Military / Sci-Fi themed RTS franchise exclusively for SEGA. SEGA will manage all marketing and distribution activities and work hand in hand with Petroglyph to supervise ongoing game development. Both companies will announce product and release details at a later date.

"SEGA is moving aggressively toward a leadership position in the RTS category and the team at Petroglyph is behind some of the finest games in the genre," said Simon Jeffery, President and COO, SEGA of America. "We continue to rebuild SEGA as a leading publisher by collaborating with only the very best developers in North America and Europe."

"Coincidentally, this deal marks the ten year anniversary of the blockbuster RTS series which most of the Petroglyph team worked on during our time at Westwood Studios," said Michael Legg, President of Petroglyph. "We are extremely excited about our partnership with SEGA, as it will enable us to advance the RTS genre while creating fun and exciting experiences for gamers worldwide."

This agreement, along with recent partnerships with developers Silicon Knights, Secret Level, Monolith Productions (project: Condemned(TM)), Pseudo Interactive (project: Full Auto(TM)); and the acquisition of esteemed developer, The Creative Assembly (project: Spartan: Total Warrior(TM)) continues to highlight SEGA's emphasis on the Western market.

About Petroglyph:

Petroglyph is an independent game development studio located in Las Vegas, Nevada. The company is composed of industry veterans with a studio wide average of over ten years in game development. The studio specializes in the Real-Time Strategy (RTS) genre, leveraging the experience gained from developing original hit franchises. Petroglyph's web site is located at www.petroglyphgames.com.

About SEGA® Europe:

SEGA Europe Ltd. is the European Publishing arm of Tokyo, Japan-based SEGA Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA Europe's web site is located at www.sega-europe.com.

About SEGA® of America:

SEGA of America. is the American Publishing arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment. SEGA of America's web site is located at www.sega.com/usa.

Command & Conquer is a trademark or registered trademark of Electronic Arts Inc. in the U.S. and/or other countries.